Ways to make Money Online with Internet Marketing

Have you been looking for ways to make money online with internet marketing? Technology places the world at our fingertips, from instant access to emails, messages and news alerts to online shopping, the eBook industry, and so many ways to connect with people, new and old. But the competition for attention grows increasingly fierce, as so many distracted consumers and clients are hooked on social media. Out of this new challenge was born internet marketing: a brand new marketing strategy that makes use of the tools like Facebook, Twitter, email, and other web resources that once inhibited business progress:

Internet marketing encompasses advertising and promotion strategies that capitalize on the many devices of the ever-expanding internet, making them savvy methods of appealing to consumers and clients who, like much of the world, spend hours online. Marketing on the web is a valuable asset, because it often allows for more creativity and affordability, and brings businesses up to date with technology and communication trends to reach a whole new audience.

Capitalizing on the Social Media Sphere

Fledgling businesses don’t always have lots of money to spend on marketing and advertising, making internet marketing an especially valuable strategy in the early stages of promotion. Because so many social media services are completely free, they open up a whole new world of affordable marketing strategies for businesses, blogs, and websites.

Facebook, Twitter, Instagram, YouTube, and Digg are just some of the many popular networking sites that keep people connected to each other, current events, and new trends. All of these mediums have the potential to host creative and dynamic content to promote a business, blog, website, or service. From photo galleries and videos of previous projects and local celebrity endorsements to frequent updates on new features and milestones, the culture of social media prompts businesses to use tools that will appeal to users who are accustomed to instantly-gratifying content that catches their eye and is easy to understand. Gone are the days of long, text-heavy informational articles, and social media allows businesses to post short, quick, and attractive.

An important aspect of successful internet marketing is building a solid foundation of regular followers, subscribers, and readers. This is achieved by regularly posting new and dynamic content, like videos, status updates, photos, and interacting with followers by replying to their comments or liking their posts. Staying active on social media will help promote content such as newsletters and special offers that might often get delivered to spam when sent via email, and is also a good way to gauge customer interest on various topics. Posts that receive an unusually high number of hits or likes should be analyzed and repeated, while unpopular content should be noted and removed. Social media’s free services include the effective tool of instantly observing reaction and feedback, which is helpful to a growing business in an age of quick progress.

Staying in Touch: Keep it Personal with Email

The vastness of social media can often make a business seem out of touch with its consumers, who may desire more intimate communication that makes them feel acknowledged and understood. Internet marketing also encompasses strategies that allows for direct contact with clients and consumers, such as age-old reliable email. But it isn’t as simple as sending a blast advertisement or message to regular consumers. Email can be used to build loyalty, trust, awareness, request business, and even solicit dales or donations.

The first question is “who do you email?” Many websites and vendors sell and rent targeted email lists to help businesses expand their reach. Your existing email list will include only opt-in contacts, who are people that have signed up to receive updates, newsletters, and special offers via email. Opt-in customers also include recent customers or people who created accounts on your website and agreed to receive correspondence. But how do you reach a new audience? Paid email lists are the answer. These lists are compiled by vendors who collect emails via surveys, industry trade shows, program registrations, and many other ways, which can result in wealth of contacts for a business in need of a boost. These are “non-opt-in” email lists, which mean these people have provided their address to a third party and have no idea which business or website is buying it. But the benefit is that they’ve signed up to receive notifications that are relevant to their interests and trade, so when you buy or rent an email list specifically tailored to your message or content, you will be reaching out to people who are interested in your business. This brand of direct emailing should be reserved for catalogs of products, announcements of special offers, and appealing promotional messages that will entice a new customer.

There are potential risks to using paid email lists such as these. Using a purchase list is considered a violation of ISP and email client guidelines, which can impede message delivery to inboxes. Email clients such as Google Yahoo use filters to protect their customers from spam, which is bad news for interne marketers who are simply trying to increase their reach. The bounce rate is very high, and oftentimes, emails will get flagged as spam, go directly to junk mailboxes, and are never read. Most people simply delete messages when they do not recognize the sender, which defeats the purpose of attempting to build new professional relationships online. To avoid poor return of investment on these lists, consider renting from a less expensive vendor, rather than buying. The best way to avoid the downfalls of using paid lists is to employ strategies that grow one’s own lists instead of soliciting the contacts of complete strangers. Creating sign up forms on websites, offering special deals if customers provide their email address, and repeatedly reminding those who have not confirmed their email will increase an existing base, and even though it takes more time than an already-complete list of people, it will be more effective in the long run.

When dealing directly with existing customers and clients, transactional emails are the most common form of communication, also known to internet marketers as “relationship messages”. The primary purpose of these emails is to complete or confirm transactions and tasks that have already been agreed upon. This includes things like password resetting, purchase or order confirmation details, receipts, etc. But these transactional messages can also be used as valuable opportunity to encourage further relations with customers, by working in surveys, promotional messages and coupons, brief updates and previews to future projects and products, and promotion of related content. These emails are not only the backbone of business dealings, but also reinforce the image of a company or website, and help foster loyalty and security.

With the domination of smartphone technology and instant communication, there is particular modern emphasis on mobile email marketing, which quickly and effectively captures the attention of users with both volume and range. Smartphones allow people to have instant access to multiple email accounts that each serve unique purposes, ranging from personal and home life needs to business interests and professional networking. Mobile email marketing obligates businesses to take these filters into consideration and create multiple versions of the same email advertisement, promotion, or newsletter so that they appeal to very specific audiences. Only the most relevant details are presented to potential clients and customers, making this a “pull” internet market strategy, rather than a “push” strategy.

Search Engine Optimization: Become a Google Search Celebrity

From business owners to bloggers, everyone imagines someday having their website show up at the top of a Google search result. That’s how you know you’ve made it, in the age of internet marketing and promotion. But how does this dream become a reality? Three words: Search Engine Optimization (SEO). SEO is the practice of drawing traffic to a website by using the right words and phrases, in addition to some other clever tricks, to improve a site’s search engine ranking.

Meta tags are the fastest and easiest way to increase a website or blog’s search engine ranking. These tags are simple “coding statements” that label and describe the contents of a web page, allowing Google and other search engines to efficiently sort and categorize results for their users. Meta tags should be keywords or concise descriptive sentences that list the words or phrases that best describe the content of a page or post without being too specific. For example, a post about your recent photo expedition in London might have the meta tags “England”, “travel photography”, and “Great Britain”.

Descriptive sentences come in handy for internet users who have a very specific idea of what they’re looking for. Someone might type in the search terms “international roof design” and the website “roofsaroundtheworld.com” will appear in their results. But this website might seem vague and unhelpful unless it is followed up by a description, such as “Photographs of unique roof designs observed around the world by globe trekker Bob Smith.” When this tantalizing description is displayed under the website name by a search engine, it will entice users to click on that website, because they’re already been given a little preview.

SEO isn’t just keywords and labels. It’s also about location, location, location. Using a blog or website hosting site with a free account is a cheap approach to the internet market that will never push a business or blog to success. Not only does it prevent the use of SEO strategies, but it gives paying customers an edge over the generic sites that don’t allow a custom web address and design. A web address that includes the host site’s name, such as “Typepad” or “Wordpress” is less likely to be taken seriously by internet users and a search engine filter. Maintaining a unique appearance is an essential aspect of internet marketing that requires constant maintenance and innovation, but is effective in drawing traffic based on first impressions and face value alone. Content should be fresh, original, and timely, because search engine filters analyze things like post frequency, backlinks, traffic, and more. Layouts should be dynamic, eye-catching, and supplemented with photographs, videos, links to external resources, and advertisements that boost revenue and create good business connections.

Learning the Tricks of the Trade

All these terms like “SEO” and “meta tag” can be intimidating for a first-time internet marketer. But the internet is an effective tool not only for marketing, but also for education. Tech-savvy gurus are catching onto the fact that businesses want to use the internet to reach new audiences, and are offering their expertise to willing students all over the world with just the click of a mouse. Online courses on internet marketing and newsletters by experts are a valuable resource for those looking for pointers and advice. Many of these services are free, and are more practical than investing in textbooks and personal advisors. Using the internet to learn about the internet is a smart, effective, and sensible approach. One benefit to internet marketing is that it is a versatile tool: a team of hired professionals can be responsible for the tasks of social media, outreach, PR, and advertising, but this doesn’t mean that an individual person cannot master these strategies on their own.

Make Connections at the Internet Market

Using the internet as a primary marketing tool can feel isolating and overwhelming, as the options are many and their execution can be confusing for people who are accustomed to traditional promotional strategies, like print and face to face contact. But online business owner should not fear, because they are not alone. The rise of internet marketing has prompted the creation of official associations that aim to provide knowledge-sharing platforms for professionals to learn, teach, engage, and connect. These groups, such as the Internet Marketing Association formed in 2001, accrue databases of members belonging to various fields, including sales, marketing, business ownership, programming, and creative development. It is a helpful resource to join these groups and share ideas about internet marketing as the industry continues to evolve and change the world’s very definition of business.

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